Salad Spotlight: Jeremy Lai

When it comes to marketing in the Web3 world, traditional tactics like cold outreach, backlinks, and paid ads don’t quite cut it. However…

When it comes to marketing in the Web3 world, traditional tactics like cold outreach, backlinks, and paid ads don’t quite cut it. However, marketers and community builders have an array of innovative tools at their disposal to help grow a project organically, from community growth to airdropping.

The debate around the most effective marketing strategy for Web3 audiences is ongoing, but Glory Games World Founder, Jeremy Lai, has found success by blending the best of Web2 and Web3 marketing tactics.

Skyrocketing Organic Growth

When Jeremy founded Glory Games World in 2022, he knew that getting the game right would be crucial to building a strong community. And he was right.

Thanks to a top-notch game with a rich backstory and interesting mechanics that people are genuinely interested in, Glory Games World has grown from zero to 15 thousand community members through organic growth alone.

However, Jeremy is also aware that having an attractive product only contributes to half the battle. To truly succeed in the world of Web3, community-building initiatives are also crucial.

And to do that, he makes sure to engage with his community on Discord and Twitter AMAs, to strike the perfect balance between product development and community engagement.

It’s quite difficult to have one without the other. Rather than believing that people will come if you build, you have to provide them with incentives too.”

Knowing Your Audience

What’s the secret to successful Web3 marketing? According to Jeremy, it all comes down to understanding the audience. As the Managing Director of Digital Marketing Centre, a marketing agency that works with Fortune 500 companies, Jeremy knows a thing or two about what it takes to succeed in the world of Web3.

Understanding the audience is crucial in Web3 marketing, as Web3 audiences are naturally skeptical. To incentivize prospective members and show them that the community is worth joining, builders need to find the right strategies to connect with their audience and build trust.

Jeremy’s extensive experience in both Web2 and Web3 marketing has given him a unique perspective on what it takes to succeed in the industry.

For Web2 marketers, the strategies are pretty standard. But in Web3, it’s a whole different ball game. Building a community is challenging, but once builders get Web3 audiences interested, new members will join at an exponential rate.

It’s all about finding the right strategies to connect with your audience to build a sense of trust and community.

“I think the hardest part is getting new members through the door. If a project can find a consistent way to achieve that, then it’s an easier ride through the community building funnel. The key is to really know who you’re trying to reach and knowing your audience.”

What’s Next?

As a performance marketer with experience in Web2 and Web3, Jeremy knows the importance of building a strong community. He credits much of his success to getting to know members of Club Salad’s community, where he’s connected with key builders in the GameFi space and gained valuable insights into the Web3 industry. He’s also managed to get interesting alpha about the Web3 industry through our networking sessions.

As for the next big thing in the industry, Jeremy believes that decentralized exchanges will be talked about more in the next year, giving power back to everyday users of Web3.

For the next guest on Salad Spotlight, he wants to know the best way to implement Web3 solutions.

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