Salad Spotlight: Lim Jun Hao
We all know that Stripe has emerged as a formidable force, reshaping the way companies transact with their customers and revolutionizing…
We all know that Stripe has emerged as a formidable force, reshaping the way companies transact with their customers and revolutionizing the landscape of payment processing, Nevertheless, a critical gap remained unaddressed: the absence of comprehensive integration between Web3 companies, cryptocurrencies, and the payment platform.
That’s where Suberra comes in — the innovative solution poised to bridge this divide. With its groundbreaking payment portal exclusively tailored for Web3 enterprises, Suberra propels the industry into a new era of seamless financial operations.
At the forefront of Suberra’s remarkable progress stands Lim Jun Hao, an indispensable member of the platform’s founding team. Initially assuming the role of Head of Operations, Jun’s unwavering dedication and exceptional aptitude propelled him to his current position as Chief Operating Officer, driving the platform’s evolution and ensuring its resounding success.
Navigating the Storm
Beyond Suberra’s current stature, it’s foundational origins were rooted in the infamous Terra framework. and was conceived as a solution that enables consumers to actively utilize their crypto currencies rather than passively holding them in digital wallets.
With its aim to help users spend their cryptocurrencies with ease, Suberra eliminates burdensome transaction fees to safeguard against substantial losses incurred, which is a pressing issue users face. This groundbreaking approach negates the necessity of converting digital assets into fiat and vice versa.
Following a successful pre-seed funding round, the product, developed on Terra, exhibited remarkable performance in terms of revenue generation and market visibility when it was launched. Unfortunately,, Terra experienced a significant market crash merely a month later, which presented Jun and the team with a formidable challenge. However, embracing resilience and resourcefulness, the Suberra team swiftly pivoted their strategy, skillfully navigating this crisis and ultimately attaining the success they enjoy today.
“People look at Suberra and think it’s a random word. We took ‘subscriptions’ and ‘Terra’, and combined them together. It is a made up word, but now people will know the meaning behind it.”
Breaking the Mold
Jun also revealed a prevalent concern among businesses regarding the perceived security risks associated with recurring payments, impeding the widespread adoption of subscription-based models. The notion of initiating transactions on a regular basis raised apprehensions among customers, hindering their trust and acceptance.
Recognizing this issue, Suberra embarked on yet another strategic pivot, leveraging the Ethereum Virtual Machine (EVM) to bolster the integration of cryptocurrencies within merchant operations. Jun astutely determined that harnessing the capabilities of the EVM would provide an optimal solution, enabling stablecoin payments and facilitating enhanced acceptance among merchants. The utilization of EVM offered a host of advantages, including cost-effective cross-border transactions, instantaneous settlements, and mitigation of chargeback risks.
Such advancements significantly benefited a burgeoning market, particularly non-crypto native consumers, facilitating a seamless transition from conventional fiat expenditure to cryptocurrency utilization.
Following an extensive overhaul of their operational model, Suberra seamlessly streamlined the process for merchants to embrace cryptocurrency payments. A straightforward sign-up procedure opened the doors for businesses to effortlessly embark on this transformative journey. Furthermore, Suberra’s commitment to delivering comprehensive financial tools ensured the continued provision of essential features such as receipts, transaction records, and a myriad of supplementary functionalities, akin to those offered by traditional platforms.
Through these strategic endeavors, Suberra continues to redefine the landscape of payment systems, empowering merchants with unparalleled accessibility to cryptocurrency transactions while upholding indispensable financial functionalities.
“It’s a super simple process, even for setting up payment models. All you have to do is make three to four clicks, and you’re good to go. It’s a ‘set and forget’ kind of thing.”
What’s Next?
In his capacity as the Chief Operating Officer (COO) of Suberra, Jun wholeheartedly acknowledges the significance of networking and seizing valuable business opportunities. Recognizing the pivotal role these factors play in his professional achievements, Jun made a deliberate decision to align himself with Club Salad as an esteemed NFT holder. By acquiring this exclusive NFT, Jun gains access to a range of privileges, including the opportunity to connect with fellow startup founders, fostering a mutually beneficial ecosystem of support and growth.
To Jun, the ownership of a Club Salad NFT represents far more than a mere addition to his personal collection. It serves as a dynamic forum for engaging and interacting with individuals who share his specialized domain. Jun emphasizes that Club Salad stands as the sole Web3 entity dedicated to hosting regular networking events, enabling him to maximize his potential for robust business development.
Addressing those who have not yet embraced the Club Salad NFT experience, Jun highlights its unparalleled capacity to unite like-minded individuals within the Web3 realm, irrespective of their respective roles. For Jun, participating in Salad Tuesdays — a recurring event organized by Club Salad — guarantees a productive networking session and a gratifying experience.
During a recent Salad Spotlight interview with our esteemed Club Salad member — Eugene, Jun was posed a thought-provoking question regarding the potential of esports in the Web3 landscape. While Jun acknowledges his status as a casual fan, he astutely recognizes that for esports to thrive in the Web3 realm, it necessitates substantial support, backing, and community-driven funding. Jun posits that the flourishing of Web3 esports hinges upon the engagement of a wider audience, fostering genuine enthusiasm and interest within the community.
As Jun continues to thrive in his multifaceted role at Suberra, his unwavering commitment to networking, strategic affiliations, and insightful contributions serve as testaments to his indomitable spirit and astute business acumen.
“At Club Salad, you would get to meet people that you otherwise wouldn’t get to meet because these networking sessions occur on a very regular basis.”
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