Salad Spotlight: Paulo Caperig
What is the fundamental building block of a society? It’s the concept of community. Furthermore, when we consider what shapes a…
What is the fundamental building block of a society? It’s the concept of community. Furthermore, when we consider what shapes a civilization, it’s the amalgamation of multiple communities. Now, let’s bring this closer to home by applying to the realm of blockchain-based projects — One of their essential pillars for success is the strength and support of a community.
Crypto communities play a pivotal role in the growth, awareness, adoption, and engagement of any blockchain project. They serve as hubs where developers, enthusiasts, consumers, and liquidity providers converge. The magic lies in the ability of diverse users to come together, exchange ideas, deepen their understanding of projects, and engage with the founders, team, and fellow participants of the space.
This brings us to the core essence of Salad’s real-world networking event, ‘Salad Tuesdays,’ where we foster and unite crypto communities under the banner of #SaladFam. At these events, attendees come together to explore, learn, create, and celebrate their shared passion for blockchain technology.
On a related note, Salad has introduced a new segment, ‘Touched Grounds,’ during the latest edition of Salad Tuesdays #32. This segment is designed to provide community members with a platform to connect on a more personal level, allowing them to share their stories, passions, and insights into the blockchain projects they are actively a part of.
For the inaugural Touched Grounds session, Salad had the pleasure of hosting Paulo Caperig, a regular attendee, to speak about his journey in web3 and gaming, as well as his latest venture at Klaytn Foundation.
About Paulo Caperig
In case you did not know, Paulo studied Hebrew. He mainly writes, but welcomes anyone to challenge his conversational skills… fingers crossed. He is also an avid DOTA player with over 10,000 hours of gameplay. That is what he does for fun. Who knows, if he would livestream his DOTA session one day in Hebrew, just to take it up a notch.
As for his passion, Paulo has a wealth of experience finding purpose in a decade of community work and deeply respects unsung heroes in the mental health industry.
“I’ve been doing community work for over a decade, and I love journeying with folks from all walks of life. If I had a model, it’d be the unsung heroes from the mental health industry. “
Point of Entry
Paulo got into the blockchain industry because of the NFTs — PFPs in particular. Interestingly, a chicken-based PFP, instead of the usual monkeys and doggies, as he claimed. Fascinated by how this collective frenzy grew very similarly to how the F2P Games began, he joined the GameFi space; first with Galactic Entertainment, and then Falco, managing communities since mid-2021. As a constant thinker, Paulo enjoys the process of figuring things out and thrives in the unknown, which jives well with the Web3 space.
Market Challenges and Solutions
Having led GameFi communities, Paulo drew parallels between indie games and Web3 games, highlighting shared challenges like a limited runway and player acquisition difficulties. However, the previous project’s advantage lies in its reputable publishers and a robust network within the industry, setting it apart.
Same goes for Klaytn’s journey in expanding beyond Korea’s borders initially. Yet, strategic partnerships with industry giants like Kakao, 7–11, Bank of Korea, Netmarble, LG, and more have significantly enhanced their credibility and facilitated healthy expansion across Asia and beyond.
The Role and Impact of Klaytn Foundation
Since 2019, Klaytn has been on a mission to simplify its blockchain layer through account abstraction and gas fee delegation. This effort has led to a remarkable milestone of over 25 million game downloads, firmly establishing Klaytn as a key player in the Web3 space for real, immersive, and successful games for nearly five years.
As a public blockchain, Klaytn Foundation serves institutional and retail communities with a commitment to transparency. This includes openly sharing budgeting, expenses, and foundation-related decisions on their website. Regular engagement with communities is maintained through multilingual town halls, social media channels, and global in-person meetings.
Klaytn offers immense value for projects seeking to enter the South Korean market. With access to over 40 million users through its integration with KakaoTalk, wide availability in major convenience stores, and the competence in GameFi, DeFi, and tokenizing real-world assets, Klaytn’s achievements can propel web3 projects to gain traction and accelerate their growth in South Korea. As a part of Klaytn, Paulo will be extending his dedication as an extended team member of projects should they decide to buidl on its blockchain.
What’s Next?
An active attendee of Salad Tuesdays since early 2022, Paulo has been enjoying the company over drinks. When asked what is the most valuable takeaway from all these sessions, he emphasized the support, connections, and most importantly, consistency.
“I cherish having consistent meetup care on Salad Tuesdays. Building on Web3 can be daunting, and finding connections can be difficult, but Salad provides that consistency of meeting fellow builders, making it easier to ride through the ups and downs of the industry.”
Lastly, a message from Paulo to readers who have yet to experience Salad Tuesdays is:
“They pick the quirkiest venue locations and host a warm community. It’s a good place to kick back.”
If you wish to be featured on Salad Spotlight as one of the Touched Grounds’ speakers, do contact the Salad Team. For upcoming perks as Club Salad members, be sure to mint our Club Salad Access Pass. You get to enjoy exclusive access to our events, early updates to future Salad Ventures’ projects, and more.
We are excited about what’s coming, so be sure not to miss out on the next event by connecting with us:
Club Salad Access Pass (Genesis Edition): https://events.salad.ventures/club-salad-nft-access-pass/
Salad Tuesdays: https://lu.ma/saladtuesdays
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